Wine Day: alternative to rejoice the expansion of gross sales and wine tourism

Each first Sunday in June – on this case, the following 5 – is Wine Day in Brazil. The date was set in 2003 in Rio Grande do Sul, nevertheless it was solely formally enacted in 2017. There isn’t a scarcity of causes to rejoice an anniversary. Wine manufacturing and consumption have elevated considerably within the nation lately, and new wine tourism routes – or experiences – have been created on the similar tempo.

Knowledge from the Brazilian Viticultural Affiliation (Uvibra) reveals that between 2019 and 2021, wine gross sales in Brazil elevated by 75%. Based on Ultimate Danışmanlık, a market intelligence firm centered on the wine trade, general consumption elevated 27% over the interval, together with home and imported wines and glowing wines. “The market is gaining new shoppers yearly,” says Felipe Galtaroça, CEO of the corporate.

The numbers additionally have an effect on the expansion in wine tourism within the nation. Behind a glass of wine is not only liquid, however lovely landscapes, devoted folks, excellence in gastronomy and above all a variety of historical past and fervour.

“Knowledge from the Worldwide Vine and Wine Group (OIV) present that per capita wine consumption in Brazil at present is 2.4L. The 2L barrier was damaged throughout the pandemic.”

A part of this ardour for wines has led to 2 occasions happening this time of 12 months: Serra Wine Week, which is able to kick off tomorrow (1/6) in Petrópolis in Rio’s Serrana District, and Vogue Wine Rio 10 and 11 within the state capital, São, on June. Within the Vogue Mall within the Conrado neighborhood, the latter is in its first version. Each occasions make the most of the trade’s optimism and the drop in temperatures, with very totally different proposals to reward the drink.


Vogue Wine Rio gives the chance to style and buy wines from seven international locations, together with Brazil, whereas Serra Wine Week suggests pairing the drink with specifically ready dishes. Because the first version in 2009, the concept is to solidify Petrópolis as a gastronomic reference and demystify wine consumption. This 12 months, 23 eating places, bistros, delicatessens, inns and inns attended the occasion.

Throughout Serra Wine Week, guests can go to Chile’s Maipo Valley, residence to the most important variety of wineries round Santiago; Mendoza, Argentina; Castilla y Leon in Spain; and Bairrada, Portugal. Eating places have ordered practically 3,000 bottles for this model and are hoping to outperform the earlier model. In addition they have assistance from thermometers round 12°C and 13°C.

The group is betting on outbound locations like São Paulo and Minas Gerais. Based on Múcio Maffacioli, head of the Petrópolis Conference and Guests Bureau, this 12 months’s Serra Wine Week is predicted to extend resort bookings within the metropolis by greater than 15%. As we speak Petrópolis has 6,300 beds. To draw vacationers, the Petrópolis Exhibition Park could have a tasting space from June 16-19, providing wines with reductions of as much as 40%.

wine tourism

Since its emergence as an exercise within the late Nineteen Fifties, wine tourism has additionally boosted tourism in areas comparable to Vale dos Vinhedos in Rio Grande do Sul and Mendoza in Argentina. Packages typically embrace excursions of the vineyards to discover the traits of every “teroary” and finish with a go to to the vineyard the place you be taught concerning the winemaking course of from harvest to bottling.

Some wineries in these locations additionally embrace lunch and dinner paired with lodging and drink in the midst of the vineyards to convey tradition lovers and wine data nearer. Others go additional: Vino.Spa, for instance, gives wine remedy. At Trem do Vinho, 23 km between the cities of Bento Gonçalves and Carlos Barbosa, the wagons flip into a celebration with wine, glowing wine and grape juice tastings.

As a result of progress of the section, Aurora Vineyard, one of many largest and most conventional within the south of the nation, with its headquarters within the heart of Bento Gonçalves and two branches in Vale dos Vinhedos, has opened its Pinto Bandeira unit to guests. Based on Ana Maria De Paris Possamai, the vineyard’s tourism supervisor, the corporate acquired 44,800 guests between January and March this 12 months, a progress of 13% in comparison with 2019.

Final 12 months, 190,900 vacationers visited the vineyard’s three addresses, despite the fact that actions have been suspended for 2 months because of the pandemic. Ana Maria explains that among the many methods to stimulate wine tourism is expertise tourism. Aurora de Pinto Bandeira gives out of doors experiences comparable to guided tasting walks within the vineyards, picnics within the gardens, and personal tastings.


If 2020 was the 12 months of wine, 2021 was undoubtedly the 12 months of glowing wine. That is as a result of balloon gross sales have been larger: there have been 30.3 million liters versus 27 million liters of wine, ie 40.4 million bottles of glowing wine and 36 million bottles of high quality wine. The 2 liquids misplaced to grape juice, which capped at simply 173 million liters.

Deunir Luis Argenta, president of the Brazilian Viticultural Union (Uvibra), underlines that Brazilians return to toast and rejoice life. Even beneath glowing wines, wine consumption elevated by 11.43% in comparison with 2020. Uvibra’s 2022 expectation is that Brazilian wine continues to expertise this lovely stage and reaches increasingly shoppers every single day, contemplating the standard notion of the home client. solely bets on the number of types the nation has to supply.

This 12 months, high quality wine gross sales in February surpassed February 2021 by 34.39%, reaching 1.2 million liters. Along with all gross sales in January and February, 40,509,731 liters of high quality wine, glowing wine and grape juice are acquired. This represents a rise of 53% in comparison with the identical interval final 12 months. The expectation is that behaviors associated to pink wines will proceed to extend with the strategy of winter.


Deunir Argenta additionally feedback that the trade may be very optimistic after this 12 months’s harvest ended efficiently by way of the standard of the grapes, regardless of the extreme drought recorded in latest months in Rio Grande do Sul, which is at present the primary producer. “Sip by sip, we’re conquering more room on the Brazilian desk. All that is the results of laborious work and funding, from the winery to the purpose of sale”, emphasizes Argenta.

He believes that the notion of high quality and inexpensive costs, the emergence of latest manufacturing areas, the event of wine tourism and the change in habits, in addition to financial, logistics and tax elements contribute to the appreciation of native manufacturing. Acquire competitiveness and development in gross sales. “Brazilian wine is having its greatest second within the historical past of nationwide winemaking,” he concludes.

To rejoice Wine Day, Uvibra will toast six specialist Brazilian wines for a 12 months. Every winner will obtain 72 bottles of wine and glowing wine, six per 30 days, from totally different producing areas of the nation. Be part of the “When you have toast, you have got Brazilian wine” marketing campaign to hitch the “When you have Brazilian wine, what have you ever?” Simply reply the query. Share on social networks in a video as much as one minute, tag @uvibra_ and use the hashtag #diadovinhobrasileiro. “


Aurora Vineyard: Wine Stroll (Monday to Friday at 10:00 R$ 250 per particular person), Picnic within the Gardens (Saturday and Sunday, 10:00-17:00 (R$ 250 for 2 folks and R$ 70 per baby), Conventional Tour (Monday-Saturday, 08:15-17:00, program with WhatsApp 54 99134-5916, free), Go to with mini course tasting (15.00 from Monday to Friday, R$ 50 per particular person together with a glass of wine), Tasting paired with chocolate (Monday-Sunday, 10:00 and 15:00, R$ 60 per particular person together with crystal glass);

Serra Wine Week

The place: Petropolis (RJ)

When: 1 to six/19

Wine Market: From 16-19 June on the Petrópolis Exhibition Park

Data: Instagram / @serrawineweek or Fb / Serra Wine Week

Vogue Wine Rio

The place: L2 ground of Vogue Mall in São Conrado, Rio de Janeiro

When: 10/6, 16:00-22:00 and 11/6, 14:00-22:00


Ticket: 80 BRL – 105 BRL per particular person

Marketing campaign “If there’s a toast, there’s Brazilian wine”

What lets do: Reply the query in a video of as much as one minute, put up it on social networks, tag @uvibra_ and use the hashtag #diadovinhobrasileiro.

Prize: Six folks will win six bottles of Brazilian wine for one 12 months

Promotion end result: 5/6/2022 on Uvibra’s social media. Day

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