Ragazzo is repositioning itself and reformulating its menu with a brand new informal eating idea – GKPB

With greater than 30 years of historical past and house owners of coxinha already voted one of the best in São Paulo, Ragazzo has simply offered an entire repositioning, aiming to deliver new audiences to the restaurant with its entry into the informal restaurant phase.

It hasn’t been lengthy for the reason that community unveiled its new visible identification. And now, on this new second, its eating places transfer away from the quick meals proposition and supply a brand new expertise idea to customers: relaxed ambiance, extra casual service and an unparalleled menu reformulated by one of many high Italian cooks in Brazil.

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By providing a brand new worth proposition to clients, the chain expects to double its eating places by 2025 and attain new areas within the nation. In response to Bruna Saraiva, the model’s Director of Expertise and Technique, the change raises clients’ notion of the standard and companies supplied by Ragazzo, however with out distancing itself from the model’s DNA.

“Ragazzo brings a distinction to the class informal dinnerwe achieved the superior high quality of the merchandise discovered within the class, with a aggressive worth, however nonetheless with concern and care from the uncooked materials, the manufacturing course of and the ending in retailer.” explains the supervisor.

The brand new second at Ragazzo presents improvements in three predominant pillars: new merchandise, new kitchen processes and new service. For the reformulation of the menu, it took 5 months of analysis and improvement and greater than 130 recipes have been examined, with the session of chef David Maurício. As well as, the chain presents new crockery, new helps and new boards, which promotes impactful and inventive plating. Lastly, Ragazzo will now supply extra customized service to clients, offering specialised coaching for service groups.

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To publicize this new second, Ragazzo invested in ads that shall be broadcast on a number of channels, equivalent to TV Globo, Tiktok, YouTube, Instagram and Fb, with the intention of reaching greater than 120 million folks. The corporate can even put money into offline media, in TVs present in industrial elevators and banners in purchasing malls in São Paulo. One other novelty is the inclusion of influencers within the marketing campaign, with robust names equivalent to actress Cleo Pires and comic Lucas Cunha.

Ragazzo’s repositioning within the informal eating phase is a part of the model’s enlargement technique for the approaching years, which depends on two enterprise fashions. Along with the eating places, with full salon service and targeted on buyer expertise, the chain additionally has the Categorical mannequin, designed to supply merchandise on the go and serve massive metropolis facilities and areas with excessive circulation of individuals., with the model’s well-known coxinha as its flagship.

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The Ragazzo Categorical mannequin is the principle vector for the enlargement of the model’s capillarity, and is the mannequin chosen to extend the variety of franchises and items all through Brazil – the chain is anticipated to achieve greater than 1000 Categorical items by 2025.

At the moment, Ragazzo is current in 4 states of the nation, together with São Paulo, Rio de Janeiro, Paraná and Amazonas, with a complete of 45 restaurant items and 200 shops with the Ragazzo Categorical mannequin.

The recipes for the brand new dishes have been developed in session with Chef David Maurício – one of many high Italian cooks in Brazil, who led the kitchen at Due Cuochi for 10 years – in collaboration with Dr. Alberto Saraiva, founding father of Rede Ragazzo and liable for the technique and improvement of recent merchandise.

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The brand new menu consists of premium substances that improve the style and high quality of the merchandise. The brand new menu has 26 new objects within the classes of starters, salads, pasta, gratins and pizzas, with an emphasis on.

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The menu consists of two extraordinarily crispy and scrumptious new entrees. Corn & Bacon Croqueta that explodes within the mouth and Croc Rooster Stripes, scrumptious hen strips that include 7 totally different sauces in order that the shopper can have totally different style experiences in the identical dish.

100% reformulated salads

A reinterpretation of the basic Caprese, that includes a breaded mozzarella and Croc Cesar with scrumptious breaded hen strips. As well as, the patron has the chance to create his personal salad, combining it with as much as 24 substances – whole freedom.

New class of gratins

This information guarantees to be the large star on the menu. Gratin lasagna, cannelloni and rondelle with plenty of cheese and every completed in a particular means. The spotlight of the cod lasagna completed with olive salsa and crispy onions, for the ricotta and spinach deli with the scent of Sicilian lemon and crunchy almond flakes and the broccoli and bacon cannelloni served with crispy bacon tiles.

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New basic Italian-style pizzas

Made with dough fermented in a pure course of for 48 hours and tomato sauce imported from Italy. The highlights are the Stracciatella & Ham Royal flavors (Italian pizza with pesto sauce, buffalo mozzarella, king ham, stracciatella, pistachio and Sicilian lemon zest) and Parma (mozzarella, arugula, grated Parma ham, Parmesan shavings and drizzled with black garlic jelly). Along with basic flavors equivalent to Pepperoni and 4 Cheese.

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