Embratur, states and municipalities define their promotional methods at worldwide festivals

Brasília – On Monday, 1st in Brasília, Embratur convened representatives of the Nationwide Discussion board of State Tourism Secretaries and Managers (Fornatur) and the Nationwide Affiliation of Tourism Secretaries and Managers (Ansditur) to debate methods to leverage Brazilian locations promotion. At main worldwide tourism festivals.

Embratur presidents Silvio Nascimento, Fornatur, Fabrício Amaral and Anseditur presidents Vanessa Leal attended the assembly, and recommendations have been made to extend the participation of states and municipalities in these strategic occasions. Buyers consider Brazil’s potential.

Within the first half of the 12 months alone, Embratur had its personal sales space at six occasions: Fitur – Madrid, ANATO – Colombia, BTL – Portugal, BIT – Italy, IMEX – Germany and Fiexpo – Panama. Collectively, the actions generate roughly R$16.5 million in enterprise prospects and have introduced collectively 36 extra company associate contributors.

“Because the occasions have returned, we have now been intensifying our participation in the primary worldwide festivals to encourage the attraction of overseas vacationers to Brazil, and this time period we have now confirmed our presence at six extra vital occasions that ought to convey collectively a major variety of company collaborations-exhibitors,” he stated.

Embratur will attend FIT América Latina, which can be held in Buenos Aires, Argentina, from October 1-4; IMEX América is in Las Vegas, United States from October 11-13; New York Worldwide Journey Present (NYITS), October 28-30 in New York, United States; World Journey Market (WTM) held in London, England from 7-9 November; Paraguay Worldwide Tourism Honest (FITPAR) in Asunción, Paraguay, from 11-12 November; and IBTM World from November 29 to December 1 in Barcelona, ​​Spain.

In keeping with Fabrício Amaral, the partnership between Embratur and commerce is important for the event of tourism. “This channel of communication is extraordinarily vital to strengthen relationships and with it the trade,” stated Fabrício. Anseditur’s president, Vanessa Leal, strengthened the affiliation’s work with Embratur. “We wish to present Brazil to the world and Anseditur is working in partnership to make that objective attainable,” stated Vanessa.

Additionally through the assembly, Silvio Nascimento detailed Embratur’s work all through 2022, which incorporates promoting campaigns, roadshows in strategic markets, press excursions and extra. To get an thought The company’s operations have already seen a rise in journey packages to Brazil and lodging within the nation by greater than R$48.5 million (US$9.4 million)., bought from On-line Journey Companies (OTAs). Additionally notable are the general public relations actions with overseas press, which recorded a Return on Funding (ROI) of roughly R$7.7 million.


Additionally this Monday, Embratur and Fornatur held a gathering with representatives of the tourism commerce at Chapada dos Veadeiros in Goiás to element the work being accomplished to advertise this vacation spot overseas.

On the workshop held on the Embratur auditorium in Brasília, the Company administration introduced the primary tips for selling locations overseas, equivalent to worldwide tourism knowledge specializing in the character phase, vacationer conduct and the primary markets they search locations. The significance of collaborating in worldwide festivals as Chapada dos Veadeiros, along with the evaluation of alternatives and potentials.

“At this time, we acknowledge the significance of a vacation spot like Chapada and we have to discover mechanisms to advertise its wonders to overseas markets,” stated Karisa Nogueira, Embratur Advertising and marketing, Intelligence and Communications Director, who chaired the coaching.

In keeping with Fornatur president Fabrício Amaral, Chapada dos Veadeiros is a vacation spot in Cerrado that fascinates foreigners, and as such, the Embratur-promoted assembly is strategic to extend the attractiveness of overseas vacationers to the area. “We have to focus locations like Chapada for overseas markets due to its potential and wonder. Fornatur will all the time be aligned with Embratur to advertise the very best locations”, Amaral emphasised.

The occasion, held at Embratur’s headquarters in Brasília, was attended by Colinas do Sul Minister of Tourism and Atmosphere Daiane da Silva Moreira, João Bittencourt Lino, Cavalcante Minister of Tourism, Geraldo Hermes Bertelli, São João Minister of Tourism da Aliança, Fernando Couto, Alto Paraíso Tourism Secretary, Jorge Costa, Teresina de Goiás Tourism Secretary, Atais Aline, Colinas do Sul Tourism Supervisor, Weverson Paulino, Cavalcante Entrepreneur and Ion David of the Travessia ecotourism firm.

Embratur, Company Relations Supervisor, Adriana Lucena, Promoting, Propaganda and Digital Advertising and marketing Supervisor, André Reis, Maritime Tourism Particular Coordinator, Gentil Venâncio, Occasion Coordinator André Zottich, and President Rafael Luisi.

With data from Embratur

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