Firms reinvent themselves and survive post-pandemic tourism | Nationwide Locations

Fabiana Costa

Facade of the Chocolate Gramadense themed retailer

Together with the pandemic, the tourism trade has had a huge effect, primarily resulting from restrictions on home and worldwide journey resulting from Covid-19, in addition to making it unattainable to arrange massive occasions. In response to the Nationwide Confederation of Items, Companies and Tourism Trades (CNC), the trade misplaced BRL 214 billion in 2021. From the beginning of the pandemic in 2020 to December 2021, the loss was BRL 473.7 billion.

On this context, many conventional companies needed to reinvent themselves to be able to shield themselves in a state of affairs of vacationer instability. With the resumption of the sector in 2022, establishments and companies are feeling the change.

In response to information from Embratur (Brazilian Worldwide Tourism Promotion Company), international vacationer arrivals in Brazil within the first 4 months of this 12 months have been 60% greater than in the entire of 2021. Between January and April 2022, greater than 960 thousand individuals entered the nation with a vacationer visa. In 2021, there weren’t even 600 thousand. In June of this 12 months alone, 3,800 worldwide flights arrived within the nation.

chocolate gramadense


Chocolate Gramadense, one among Gramado’s most conventional companies, needed to adapt to the state of affairs. Based in 1982, Chocolate Gramadense is a household enterprise managed by Altanísio Ferreira de Lima and his spouse, Enir Maria Pereira Lima.

The model began its actions with a small craft manufacturing in an 80 m² middle serving solely native shoppers. Over time it has expanded its manufacturing and managed to achieve a fame within the artisanal chocolate market.

However in Could 2021, Altanísio died on the age of 69 resulting from Covid-19, inflicting his son Ezequiel Dias de Lima and his spouse Danúbia Lima to run the corporate.

Previous to the pandemic, the model was produced for company occasions and had a extra business viewers. Nevertheless, with the restrictions, the gala’s began to be canceled and since there was solely 12 m² of showroom in these occasions, they needed to open a bodily retailer to maintain the instability state of affairs alive, and this didn’t occur.

“As everybody retreated, the model modified its audience, though it was already recognized inside and outdoors Gramado, we realized that it was mandatory to draw vacationers as a result of Serra Gaúcha is sort of touristy,” explains 43-year-old Ezequiel.

The model didn’t put aside company occasions, however unfold to different audiences. A lot in order that within the 12 months he turned 40, he delivered a 500 m² themed retailer to Gramado Municipality and its guests. The store is linked to the manufacturing unit on show and permits guests to view the preparation of handmade candies. It additionally has ample parking and an space with over 300 handmade gadgets on the cabinets.

Chocolate Gramadense has wager on change and managed to reinvent itself, even in an unsure state of affairs. A lot in order that as we speak the shop has grow to be a vacationer attraction within the metropolis and receives 1000’s of tourists. The shop represents a big portion of the model’s income, producing 200 tons of chocolate per 12 months and serving shoppers from throughout Brazil with 4 licensed shops in several states of the nation.

Clove & Cinnamon

There was one other group in Rio Grande do Sul that wanted to make modifications: Débora Pieri Leonhardt and Paulo Leonhardt have been answerable for Pousada Cravo & Canela, which since 2000 is a part of a associated group, the Roteiros de Charme Accommodations Affiliation. sustainability of their actions and touristic locations.

Born in São Paulo, the couple moved to Serra Gaúcha seeking high quality of life, escaping the hustle and bustle of the large metropolis to boost their two daughters. And so it was carried out. Throughout their 20 years of processing the inn, they grew to become well-known in Rio Grande do Sul, significantly in Canela the place the inn is positioned, and in Gramado.

“Pousada Cravo & Canela already existed beneath that identify, nevertheless it was closed and we received a seat. A Nineteen Fifties mansion, a European-style mansion that belonged to former governor Ildo Meneghetti. At the moment it was generally known as Palácio das Hortênsias”, says Débora, 47.

With the pandemic, they needed to depart the leased house after it was offered to make room for an actual property enterprise.

“The inn was closed for some time as a result of weakening of tourism. We additionally realized that conventional companies and small entrepreneurs can not compete with massive firms within the hospitality trade.”

The world has grow to be recognized for its differentiated service, impeccable ornament, along with the normal and beneficial breakfast, which many guests contemplate the most effective within the area. Along with having ample house, gardens, swimming swimming pools, residing house and 12 flats. In these years, in addition they prioritized the honesty of their workers and tried to not fireplace anybody.

Débora says that they began to serve resort and inn chains within the area of Gastronomy and Occasions to be able to sustain with the state of affairs and never to surrender the identify they constructed over time, and so they began to serve by outsourcing their F&B actions (Meals and Drinks). ) for these fields. . The couple noticed the chance to take their well-known espresso and afternoon tea on the Cravo & Canela inn to different ventures within the space.

They beforehand had a partnership with Lodge Cercano, however extra lately they’ve managed to associate with the Laghetto resort chain and now serve three of the chain’s resorts in Gramado: Laghetto Château, Laghetto Fratello and Laghetto Gramado. The primary is even named after the inn at two of its eating places.

“This can be a reboot of one thing we have been doing for 20 years, however for us it was a reboot with a brand new vitality: an injection of soul,” the businesswoman concludes.


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