Azul, Azul Viagens and Tudo Azul launch 4 continuous flights

4 new direct flights from the capital of Mato Grosso to Porto Seguro (BA), Fortaleza (CE), Natal (RN) and Maceió (AL) can be launched this Wednesday (19) in Cuiabá, Azul, Azul Viagens and Tudo Azul. introduced. ), from 12 July. DAILY was there and tells the way it went! Fee!

Caroline Figueiredo – DT correspondent


This Wednesday, the 18th, Blue, Blue Journey and all blue carried out “Cuiabá ON”, within the capital of Mato Grosso. The unprecedented occasion held on the Pantanal Occasions Heart aimed to deliver collectively native tourism and give attention to the height season, bringing Cuiabá nearer to some locations within the Northeast of Brazil.

As well as, Azul, Azul Viagens and Tudo Azul introduced on the occasion the beginning of 4 direct flights from Cuiabá to Porto Seguro (BA), Fortaleza (CE), Natal (RN) and Maceió (AL) from 12 July.

By Joselito Correa, Azul gross sales consultant in Mato GrossoFlights to , Porto Seguro, Fortaleza and Natal will function from Saturday to Saturday, with flights to Maceió, which the airline already owns, on Saturdays and Sundays. Flights to those 4 locations are actually on sale.

in an unique interview with DAILY“The expectation for Azul is simply too excessive to obtain folks not simply from Cuiabá, however from Mato Grosso as an entire, and from close by areas like Rondônia, who ultimately board and descend the Azul flight in Cuiabá,” mentioned Joselito. Northeast,” he defined. Subsequently, our expectation is that it’s going to have a really excessive use.”

Joselito Correa, Azul’s gross sales consultant at Mato Grosso. (Credit score: Caroline Figueiredo on behalf of DT).

With the brand new direct flights, Azul’s concept is to facilitate entry to Northeastern cities from Cuiabá. Previous to the corporate’s new flights, vacationers wishing to journey from the capital metropolis of Mato Grosso to the Northeast had to hook up with attain their closing vacation spot.

The brand new marketing campaign “O Céu é Azul” and the way this marketing campaign appeals to all of Brazil

Through the “Cuiabá Tá ON” occasion, Azul introduced its new promotional marketing campaign “O Céu é Azul”, which goals to “embrace the skies and all of the tradition of Brazil”, contemplating its historical past, gastronomy, variety and Brazilian sights and landmarks. Each Brazilian vacation spot the place Azul operates.

HE DAILY requested Fábio Abud, Azul Communications Supervisor, extra particulars concerning the new marketing campaign: “The brand new marketing campaign “O Céu é Azul” is a brand new model positioning. There’s something very attention-grabbing about it as a result of the sky is definitely blue. And that is our large workplace. There’s nearly one a day, in any case we fly to 153 locations at present, that means we’re probably the most serviced firm in Brazil at present. So, since we’re probably the most flying firm in Brazil, we not solely have the correct to say it, however we additionally adopted the colour blue, as a result of it gave our model its identify and additionally it is the colour of the sky. That’s, it’s a crossroad with all the pieces”, he justifies.

Blue Communications Manager Fábio Abud spoke to DIÁRIO.
Fábio Abud, Blue Communications Supervisor. (Credit score: Caroline Figueiredo on behalf of DT).

“The great thing about this marketing campaign is that we are saying that beneath this sky, which is the blue sky, all the pieces is there: cultures, folks, cuisines, briefly, very Brazilian issues. We’ve all of that beneath this sky and within the areas the place we function, and we’ve Azul service in all these cities, so we’re more than happy with this new relocation. It opens a brand new cycle for the corporate. We’ve been rising for the final ten years and we’ve had a really tough time within the final two years. We needed to scale back flights because of the pandemic and now we glance to the longer term with optimism, as a result of earlier than the pandemic we had been working to fewer cities than we’re working at present, which is an excellent factor. So we’re very completely happy to launch this marketing campaign and I’m certain it symbolizes the horizon forward of Azul.”

Fábio additionally mentioned that the Azul mannequin could be very completely different and really appropriate for Brazil as a result of Azul has a various fleet from very small cities to very busy, even worldwide routes. The Director of Communications mentioned that with the partnership with Azul Viagens (Azul’s operator) on 4 new flight launches to northeastern cities, Azul is assembly a requirement whereas additionally stimulating and creating new calls for. The introduced flights had been initially designed to function seasonally, i.e. inside a sure time frame, which is the July vacation, however mentioned Azul is researching the market and with a optimistic response, flights may turn out to be common.

Azul Viagens: Personal planes for leisure journey and connecting all of Brazil as a marketing campaign

HE DAILY He additionally spoke with Giulianna Mesquita, Product Supervisor of Azul Viagens. In a speech by Azul and Azul Viagens to advertise the brand new direct flights, Giulianna talked concerning the “non-public planes” chartered by Azul Viagens and supplied just for leisure journey. On this method, Azul Viagens can provide a personal flight for leisure journey, and each the operator and airline can extra simply establish passengers touring for pleasure.

Azul Viagens Product Manager Giulianna Mesquista gave an interview to DIÁRIO.
Giulianna Mesquista – Product Supervisor at Azul Viagens. (Credit score: Caroline Figueiredo on behalf of DT).

When requested how Azul e Azul Viagens was capable of talk with the entire of Brazil, a rustic so wealthy and various in traditions and accents, and the way it reached a wide range of audiences, Giulianna replied: “We created a style in Brazil to advertise completely different locations. dynamics. This dynamic of Cuiabá Tá On is the primary model we made. The concept is to have the ability to place the sort of dynamic in different origins. What’s the fundamental objective of this format: First, to advertise the particular flights we put right here as Azul Viagens. Additionally, in fact, the Azul model that follows it brings its full publicity, specifically our loyalty program that’s each Tudo Azul and Azul as airways, and likewise Azul Viagens as an operator.”, defined the product supervisor.

Along with the Azul, Azul Viagens and Tudo Azul areas, the occasion included 30 reception, lodge and resort cabins, and the airline’s accomplice financial institution “+ Santander advantages” stand, which gives fee choices. on an installment ticket for journey; and likewise representatives of the states of Rio Grande do Norte, Bahia, Ceará and Alagoas.

Go to their web site to study extra. Azul, Azul Viagens, and Tudo Azul.

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